3 Marketing Strategies for Retaining Loyal Customers during Peak Shipping Season

Christmas is only a few days away, but Peak Shipping Season continues in Chinese New Year and Valentine’s Day in February. Most people are looking for suitable gifts, decorations, holiday clothes, holiday food, etc., and their spending power significantly increases. Do you want to capture a large customer base? This article will recommend 3 marketing strategies for you to gain more loyal customers and turn them into loyal customers, and help you to take advantage of the golden period of the festive seasons to increase your sales and brand awareness!

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Large Spending Power with Large Market Competition

Although people spend more on shopping during festivals, many E-commerce merchants will launch various promotional activities. During this season, consumption power is high and market competition is fierce. In such a market environment, E-commerce merchants need to be creative and unique, and even have longer-term publicity plans to stand out. The following are 3 steps to plan for your festive marketing campaign!

1. Seize the prime time for the customer’s first purchase

The first purchase is the prime time to attract customers! When promoting festive discounts, E-commerce merchants can seize the opportunity to introduce exclusive membership benefits, such as: "Register as a member with one click and get free shopping credits", to allow customers to join membership. You can collect potential customers in a large amount through festive seasons. When there are other promotional activities or new product promotions in the future, the promotion can be more precise and effective.

2. Attract customers with retargeting strategies

Following the above strategy, E-commerce stores can use retargeting to attract potential customers to pay attention to your brand again and provide attractive offers. Examples include but not limited to: membership upgrade using existing points, shopping credit redemption using points, free gifts if exceeding a certain amount of transaction amount, and free shipping for certain membership grades. Among members who have the potential to repurchase, use exclusive member discounts to increase their motivation to repurchase, or even buy more!

3. Make long-term plans to develop loyal customers

To maximize the effectiveness of the promotional strategies, it is important to build a loyal fan base. To achieve this goal, E-commerce stores should create an exclusive, convenient and effective communication channel to become a part of customers' daily lives. Launching a mobile app for your brand might be a good choice, which not only synchronizes existing member data, but also provides a direct promotion method that reaches customers.

By sending push notifications on your app, the brand's promotional messages can be delivered directly to members' mobile phones. E-commerce stores can customize their membership strategies and launch different membership categories and reward mechanisms. For example, customers can get rewards by downloading the app, or making a review after purchase. This can attract members to continue to pay attention to the latest news of the brand.

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Besides developing customer loyalty programmes and your own website, it is also important to adopt a seamless logistics service to ensure fast and smooth delivery for your customers. Jumppoint’s logistics solutions are perfect choices for you! Your package can be delivered as soon as the same day as it is picked up locally, and several days internationally (may vary for different locations). You can also integrate Jumppoint as your delivery choice on your company website, and the system will automatically create shipments to shorten your fulfillment time! With the timely delivery, customers will be more satisfied with your service, and thus have a higher possibility of staying as your loyal customers.

Learn more how Jumppoint’s E-commerce logistics solutions help you fuel stronger pipelines:

Jumppoint specializes in E-commerce logistics solutions, and knows the value of an effective logistics and fulfillment procedure. Following the implementation of your free shipping strategy, we provide the following logistics solutions for your success:

Standard Express: Jumppoint offers flexible options to suit your business needs. You can choose between convenient home delivery or leverage our extensive network of local pick-up points. By harnessing our proprietary big data and AI technologies, you can streamline your logistics operations and save up to 40% on costs.

International Express: Jumppoint provides a one-stop E-commerce cross-border solution, including pick-up, line-haul, customs clearances, and last-mile delivery. With this cost-efficient E-commerce cross-border solution, you can implement free shipping strategies to meet your business objectives and reach a greater global market.

Fulfillment: With Jumppoint, you can enjoy customized fulfillment solutions with a wide range of value-added services, including product labeling and packaging, according to your business needs. We can assist you when you receive a significant amount of orders.

By partnering with Jumppoint, your logistics will be managed by experts, then you can concentrate on your own operations or marketing strategies.