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Southeast Asia E-Commerce Strategy Guide: The Rising E-commerce Potential in Vietnam

In previous articles, we have explored the E-Commerce trends in countries like Singapore, Thailand, and the Philippines...

In previous articles, we have explored the E-Commerce trends in countries like Singapore, Thailand, and the Philippines. This time, let’s turn our attention to Vietnam, where the revenue of Vietnam’s E-Commerce market is projected to surpass US$17,000 by 2028, according to Statista. In this blog post, we’ll delve into the key factors driving this growth and explore opportunities for merchants looking to enter the Vietnamese E-Commerce market.

  1. Increasing Behavior of Online Shopping for Middle-Aged Consumers

One notable aspect of Vietnam’s population is the increasing percentage of middle-aged and elderly individuals. According to a UNFPA report, the percentage of elderly individuals (60 years and older) in the total population has risen from 9.9% in 2011 to 12% in 2021, with a projected increase to 17.9% by 2030. This demographic shift presents an opportunity for E-Commerce merchants to cater to the needs and preferences of middle-aged customers. Additionally, the rapid growth of Boomer II users on platforms like TikTok highlights the potential for reaching this demographic through innovative marketing strategies.

  1. Embracing Environmentally Friendly Products

As global awareness of environmental issues continues to rise, consumers in Vietnam are increasingly seeking sustainable and eco-friendly products. E-Commerce merchants can capitalize on this trend by offering a wide range of environmentally conscious products. This includes promoting products made from recycled materials, supporting fair trade practices, and embracing sustainable packaging solutions. By aligning with the values of Vietnamese consumers, E-Commerce businesses can establish a competitive edge in the market.

  1. Rapidly Expanding Middle-Class Population

Vietnam’s middle class is expanding rapidly. It is estimated that over half of the country’s population will join the global middle class by 2035. This growth in purchasing power presents a significant opportunity for E-Commerce merchants. With an increasing number of consumers with disposable income, there is a higher demand for quality products and online shopping experiences. By understanding the preferences and needs of the emerging middle class, businesses can tailor their strategies to capture this burgeoning market.

  1. Top Categories of Vietnam Market: Electronics and Fashion

When considering the Vietnamese E-Commerce market, it is crucial to understand the top categories driving consumer demand. Electronics and fashion are two sectors that experience significant growth and popularity among Vietnamese consumers. The demand for smartphones, laptops, and other electronic devices remains robust, while the fashion industry experiences constant innovation and changing trends. E-Commerce merchants should focus on these categories while also exploring niche markets to differentiate themselves in a competitive landscape.

Expanding into a new market can be challenging, but with the right logistics partner, it becomes more manageable. If you’re considering entering the Vietnamese E-Commerce market, Jumppoint International Logistics Service can be a valuable ally! Our features of logistics service in Vietnam include:

  • Incredibly competitive shipping fees as low as HK$42
  • Remarkable delivery time window of as fast as 5 days
  • Last mile delivery with integrated logistics network

Sign up now to discuss with Jumppoint logistics consultants for more details!